LEO hosting two day book camp to help business target silver economy

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LEO hosting two day book camp to help business target silver economy


Local Entrepreneur Cheryl Malone of Malone Dance Academy limbers up for the free LEO Louth Business Bootcamp
Local Entrepreneur Cheryl Malone of Malone Dance Academy limbers up for the free LEO Louth Business Bootcamp

A free two day boot camp to help local business people to understanding the growing over 50s market, known as the Silver Economy, is set to take place on April 26 and 27 at Creative Spark.

“We’re all growing older and Ireland’s older population is also growing,’ explained Sarah Mallon from the Local Enterprise Office Louth. ‘Nearly 20% of us are now over 65. We are living longer. We are generally healthier and more active than our predecessors. As we age our needs change. While that might be seen as a challenge, we believe it also creates an opportunity for local businesses.’

Companies that adapt to the changing needs of an aging population can benefit from increased customer loyalty and strong word of mouth recommendations. Louth was the first county in Ireland to achieve Age Friendly status and now Louth County Council and the Local Enterprise Office, as part of the ERASMUS+ Age Friendly Economy Project, are looking to build on this reputation.

The aim of the bootcamp is to ‘assist the business community and budding entrepreneurs to innovate, adapt their current services and look for new business opportunities to support Ireland’s older population.,’ said Sarah.

Local business owner Cheryl Malone of Malone Dance Academy is already limbering up for this opportunity. Cheryl runs a ballet, dance and gymnastics academy in Dundalk. ‘Most people think that dance is an activity for children. But we’ve seen the benefit that dance offers older people. It helps promote agility, balance and good health as well as being a lot of fun.

Attendance at the bootcamp is free but there is are a limited number of places which can be reserved by calling Sarah Mallon in Local Enterprise Office Louth on 042 9324184 or email [email protected]

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